![]() ![]() I went into their office with a bear and a wolverine in tow…and we had a quick negotiation. Skift: How did the idea for a Twitter account just for Banff Squirrel come about?īanff Squirrel: They have some real sharp cats there at the tourism bureau, who thought it could be entertaining to have me tweet for them (no stretch for me, as I am a born and bred Banffie and love the park). I’ve chatted with Sports Illustrated Swimsuit Models, Alec Baldwin and some other people with great hair. Whatever it is called, it’s fun and I have made a lot of friends over the past few years-the likes of that darling wordsmith and the incomparable from National Geographic. I went from full time foraging and hibernating around 8 months a year to working for the Banff Lake Louise Tourism (BLLT) organization as head twit. Skift: What is the Banff Squirrel up to these days? Have things slowed down since your photo went viral in 2009?īanff Squirrel: Well it has been quite the whirlwind. How Banff Squirrel uses Twitter according to SkiftSocial. The answers were returned in the voice of Banff Squirrel, who explained his rise to fame, shared social media advice, and detailed his tweeting strategy. We emailed with Jeff Mitchell, who describes himself as the Banff Squirrel’s closest man friend (and is also the authority’s social media manager), to see how the rodent-focused social media presence has impacted tourism at the park. This January we launched our first data dashboard in beta, SkiftSocial, read more about the launch here, and what it means for social media monitoring in the travel industry. He sends out an average of 13 tweets every day, actively retweeting and replying to followers. Not bad for a rodent who stumbled into his role. He has the 18th most active and 52nd most followed Twitter account of the 240 destinations in SkiftSocial. Banff Squirrel has since become the face of tourism for the Canadian town and park.īanff Squirrel turns to Twitter to spread the word on his hometown. Banff Lake Louise Tourism, a non-profit marketing organization for local businesses, took a viral image of a squirrel crashing a tourist’s photo and turned it into a long-term marketing strategy. One Canadian park is an ideal example of success. Getting that voice heard however, takes creativity. Twitter and Facebook have given small towns and forgotten places a voice for much less than marketing budgets of New York or Chicago. Destinations might feel lost when considering ways to capitalize on the enormous marketing opportunities available on social media. ![]()
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